About Us

My Story


I am a mother of two active and playful children that have a love for play dough. When my daughter turned two I was reluctant to allow her to play with store‐bought play dough as I was aware of the chemicals it contains. This encouraged me to create my own play dough, out of a mother’s desire to provide a safe, chemical free, natural and non‐toxic way for her child to explore art and have fun for hours. I noticed my dough was much more pliable and softer than traditional kinds; it lasted for months in comparison to the store bought play dough which would dry and crumble very quickly. To see the huge smile on my child’s face whenever I made play dough only increased my passion for making more and more varieties. My children are my inspiration to be able to create something that can provide entertainment, education and creativity for children and adults alike, and I hope to bring smiles to more and more faces.

SmartDoh Promises

  • Smart Doh contains natural oils that are absorbed through the skin and moisturize whilst being handled. My play dough range is extensive and includes a wonderful smelling collection of dough infused with organic certified pure Therapeutic Grade essential oils.
  • Smart Doh provides a reassurance to concerned and caring parents knowing what their child is playing with is all natural and chemical free unlike the play dough available on the market which contains kerosene and borax
  • Parents are now more concerned than ever before about what comes into contact with their child’s skin. I want to make chemical free play dough widely available and aim to provide assurance that the dough is suitable to handle for strict vegans, vegetarians and peace of mind so parents need not worry about their children handling or touching food after playing with this dough.
  • Smart Doh is 100% non‐toxic and fully complies with EN71 safety legislation. Suitable for ages 3 and up, it is available in fun, assorted colours.